Business Support Case Study: The Sustainable Sequin Company
- Business name: The Sustainable Sequin Company
- Support programme: Ambition to Action East Sussex
- Participant name: Rachel Clowes, January 2026
Founded in 2018, The Sustainable Sequin Company is a UK pioneer in eco-friendly embellishments for the fashion industry. Their innovative sequins are made from recycled materials, with biodegradable options coming soon, helping reduce environmental impact without compromising on style.
The company’s commitment to sustainability goes beyond products. For every order, they plant trees and actively work to offset plastic use, making them a trusted partner for brands seeking greener alternatives.
What support they received
Ambition to Action has supported the company’s journey through strategy sessions on product development, funding applications and growth planning.
Business Adviser Kerry Byott from Ambition to Action East Sussex is proud to provide tailored guidance to drive their sustainable growth, and will continue working together on key strategic initiatives to ensure long-term success.
It’s inspiring to be working with a company that is redefining sustainability in fashion. The Sustainable Sequin Company combines creativity with environmental responsibility. Their commitment to innovation and sustainability positions them perfectly for growth, and our focus is on building strategies that unlock new markets, partnerships and long-term success.
How this has helped the business
Recent successes include collaborations with costume designers and new exciting exhibition opportunities.
Working with Kerry on the Ambition to Action programme has been incredibly valuable for my business. Kerry supported me in identifying and applying for grants, clarifying my business goals and developing a clear, actionable growth plan. I also benefited from specialist social media support. I now feel confident that The Sustainable Sequin Company is well positioned for future growth.
About the business support programme
Delivered in 2025/26 through the East Sussex Growth Hub as part of the UK Government’s national Business Growth Service, Ambition to Action was a fully-funded support package for established small and medium-sized enterprises (SMEs) based in East Sussex, offering structured, one-to-one guidance from experienced business specialists who understand the challenges of scaling up.