- Date: Tuesday 01 September 2026, 14:00 – 15:00
- Location: Online webinar
- Cost: FREE
Explore core digital marketing methodologies to increase traffic and resonate with your customers.
Join this session to learn the core digital marketing methodologies to cost-effectively increase, tap into and capitalise on demand.
With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences, this session will have insights for B2C and B2B brands of all sizes.
What you’ll learn
- What marketing methods you should prioritise when budgets are limited.
- Uncover demand and gain actionable inspiration for campaigns.
- Identify sources of data and insight to build a confident digital marketing strategy.
Part of the Digital Edge series
Digital technology has given businesses the ability to get closer to their customers than ever before. Digital Edge is a series of one-hour webinar sessions running in August and September 2026, giving you the tools to maximise online opportunities, build your sales and secure new customers – in the UK and overseas.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.