- Date: Tuesday 18 August 2026, 10:00 – 11:00
- Location: Online webinar
- Cost: FREE
This session gives prospective franchise buyers a clear, practical framework to assess their readiness, avoid common research pitfalls and make informed decisions before committing.
The franchise industry is exceptionally good at presenting opportunities. It is considerably less good at preparing buyers for what franchise ownership actually involves.
This session is the honest alternative. Julie Taylor draws on 26+ years of franchise experience to walk prospective buyers through what a rigorous buying process looks like, from initial research through to signing a franchise agreement.
The session introduces the Franchise Fit Matrix™, a proprietary assessment tool that helps buyers evaluate their readiness across two dimensions: system discipline and commercial alignment.
What you’ll learn
- Apply the Franchise Fit Matrix™ to assess personal readiness for franchise ownership across system discipline and commercial alignment.
- Understand what rigorous due diligence in UK franchising involves, including what protections exist and do not exist for buyers under UK law.
- Identify the five relationship readiness questions that determine whether a buyer is genuinely suited to the specific demands of the franchisor-franchisee relationship.
A challenge affecting increasing numbers of buyers is arriving well-researched but with the wrong questions. When you research franchising without knowing the field deeply, you cannot know what you have not yet thought to ask, and in franchising, the detail you missed is frequently the one that matters most.
Participants leave with a structured due diligence framework, the specific questions professional franchise advisors ask, and a clearer understanding of whether they are genuinely ready to proceed.
Part of the Franchising for Growth series
Franchising for Growth is a series of one-hour webinar sessions running from August to December 2026. Discover how you can use the franchise model to grow a successful and sustainable business. Learn from experts who have been through the process themselves and can share their knowledge to help you throughout your franchising journey.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.