- Date: Friday 25 September 2026, 10:00 – 11:00
- Location: Online webinar
- Cost: FREE
Choose the right AI tools for your business and avoid costly mistakes.
With thousands of AI tools now available, many businesses are struggling to separate genuine value from hype. Choosing the wrong platform can lead to wasted investment, duplicated effort and low adoption, while the right tools can significantly improve productivity, creativity and decision-making.
This webinar provides a practical framework for evaluating and selecting AI tools based on your business objectives, rather than the latest trends. We’ll compare the capabilities of leading AI platforms, explain where different tools excel, and explore how to assess them against criteria such as ease of use, security, integration, cost and scalability.
What you’ll learn
- Understand the strengths, limitations and ideal use cases of today’s leading AI tools.
- Learn a practical framework for evaluating AI platforms against your business needs, budget and objectives.
- Identify opportunities to build an effective AI toolkit that improves productivity, efficiency and business performance.
Through real-world examples and demonstrations, you’ll learn how businesses are successfully using AI across marketing, sales, customer service, operations and administration.
Whether you’re taking your first steps with AI or looking to refine your existing technology stack, you’ll leave with a clear understanding of how to choose the right tools for your organisation and avoid common pitfalls.
Part of the Explore AI series
Explore AI is a series of one-hour webinar sessions running from July 2026 to January 2027. Discover how to strategically harness AI to streamline your operations, elevate your marketing and drive the growth of your business both at home and internationally.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.