- Date: Friday 11 September 2026, 10:00 – 11:00
- Location: Online webinar
- Cost: FREE
Explore practical and scalable content methodologies that can help brands of all sizes attract relevant traffic, build trust amongst customers and facilitate sales.
In this session, Martin Calvert will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst customers and facilitate export sales.
What you’ll learn
- Use of content for international marketing – and half-measures to avoid.
- Strategies to scale up multilingual content cost-effectively.
- How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring.
Part of the Digital Edge series
Digital technology has given businesses the ability to get closer to their customers than ever before. Digital Edge is a series of one-hour webinar sessions running in August and September 2026, giving you the tools to maximise online opportunities, build your sales and secure new customers – in the UK and overseas.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.