- Date: Friday 21 August 2026, 10:00 – 11:00
- Location: Online webinar
- Cost: FREE
Find out how to reap the rewards of good social engagement by turning those likes into paying customers.
Growing a social media following is one thing – turning those followers into paying customers is another.
In this session we’ll focus on practical strategies to move your audience from passive engagement to active conversion.
What you’ll learn
- Understand how to structure your social media content to guide followers through the customer journey.
- Learn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof.
- Discover how to leverage analytics and insights to refine your strategy and improve conversion rates.
You’ll learn how to create content that drives action, optimise your social channels for lead generation, and use social proof to build trust and credibility. Walk away with clear, actionable steps to turn your followers into loyal customers.
Part of the Digital Edge series
Digital technology has given businesses the ability to get closer to their customers than ever before. Digital Edge is a series of one-hour webinar sessions running in August and September 2026, giving you the tools to maximise online opportunities, build your sales and secure new customers – in the UK and overseas.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.