- Date: Wednesday 23 September 2026, 14:00 – 15:00
- Location: Online webinar
- Cost: FREE
Maximising your SEO is crucial to improving your online brand awareness. Want the secrets to international SEO success? Don’t miss out on learning how to make your website more visible and increase your sales.
Search engine optimisation needn’t be a mystery to exporters – the main methodologies that drive rankings, traffic and enquiries are well established but there are some nuances to consider.
This is especially the case with Google updating its algorithm more frequently. With over 8.5 billion searches per day on Google alone, reliance on search is still increasing across all sectors.
Globally, a third of customers discover new brands and suppliers using search engines, demonstrating the importance of making sure your brand is at the top of the list when customers are browsing on search engines. Search Engine Optimisation is more powerful than Social Media, TV and print advertising for yielding the visibility businesses need to grow their brand, so maximising the SEO potential of your website should be at the top of your to-do list.
What you’ll learn
In this session, Martin Calvert will outline the most cost-effective SEO methods, outline the key pitfalls to avoid and bring you up to speed on what we know (and don’t know) about how Google is currently evaluating sites.
- Understand key elements of SEO for business growth.
- How to identify and capitalise on opportunities.
- How to avoid risks and half measures of SEO.
Part of the Digital Edge series
Digital technology has given businesses the ability to get closer to their customers than ever before. Digital Edge is a series of one-hour webinar sessions running in August and September 2026, giving you the tools to maximise online opportunities, build your sales and secure new customers – in the UK and overseas.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.