- Date: Wednesday 21 October 2026, 10:00 – 11:00
- Location: Online webinar
- Cost: FREE
Explore how AI-driven research frameworks can interpret large datasets to uncover consumer behaviour patterns.
Looking to future-proof your marketing and unlock new growth opportunities for your business?
Understanding your market is the key to successful business growth, both at home and overseas, and AI is transforming how this is done. In this session you’ll explore how to harness AI-powered tools to assess and analyse new and existing markets with greater depth, speed and accuracy.
In an increasingly competitive and data-driven world, traditional market research methods are no longer enough. Businesses need faster, deeper and more accurate insights to make strategic decisions – and that’s exactly where AI comes in.
What you’ll learn
- Understand how AI-powered tools provide insights into potential markets.
- How to use AI-driven frameworks for analysing market trends and competitive landscapes.
- Discover how machine learning supports strategic analysis for identifying opportunities and threats.
We’ll cover how to apply AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends and map competitive landscapes. By learning to apply AI-powered tools and frameworks, you’ll gain the ability to analyse vast datasets, reveal consumer behaviour patterns and detect market shifts before your competitors do.
We’ll help you understand how machine learning can transform your SWOT analysis and give you a clear, real-time understanding of threats and opportunities on a global scale.
Part of the Explore AI series
Explore AI is a series of one-hour webinar sessions running from July 2026 to January 2027. Discover how to strategically harness AI to streamline your operations, elevate your marketing and drive the growth of your business both at home and internationally.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.