- Date: Wednesday 04 November 2026, 10:00 – 11:00
- Location: Online webinar
- Cost: FREE
We’ll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.
When marketing your business to potential customers, either at home or overseas, success depends not only on execution – but on how well you can measure and adapt your campaigns. This webinar explores how AI-powered analytics can help you to transform the effectiveness of your marketing through examining your campaign performance, providing actionable insights, and helping you to refine strategies in real time.
What you’ll learn
- Understand how AI-powered analytics track and analyse marketing campaign performance.
- Understand how to gain actionable insights from AI-driven measurement.
- Discover how machine learning can help you to predict market changes and risks.
We’ll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement. From customer engagement to conversion rates, AI offers real-time data analysis that helps you see what’s working – and where adjustments are needed.
We’ll also cover how machine learning can predict market shifts, uncover hidden patterns, and flag emerging risks before they impact your bottom line. These predictive capabilities allow businesses to move from reactive to proactive strategy – which is critical for staying competitive in fast-moving markets.
Whether you’re scaling your marketing campaign, or refining existing strategies, this session will equip you with the AI-driven insights needed to optimise performance, reduce waste and make smarter marketing decisions across borders.
Part of the Explore AI series
Explore AI is a series of one-hour webinar sessions running from July 2026 to January 2027. Discover how to strategically harness AI to streamline your operations, elevate your marketing and drive the growth of your business both at home and internationally.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.