- Date: Friday 04 September 2026, 10:00 – 11:00
- Location: Online webinar
- Cost: FREE
Wondering how you can make the most of LinkedIn to find new customers around the world? We’ll be providing help, advice and strategies for effective lead generation in international markets.
Did you know that LinkedIn has over 900 million members in more than 200 countries and territories, making it one of the largest professional networks globally? Join us in this session to deconstruct and learn one of the most powerful social media sites in the business world.
Whether you are running business to business (B2B) or Direct to Consumer (D2C) business, LinkedIn holds a world of opportunities and most businesses in the UK don’t look outside their local area on the platform. However, it’s easier than you think to find distributors, partners and buyers for your products overseas by using the platform both as a market research tool and a connection tool.
What you’ll learn
- Understand the scope of LinkedIn for international audiences.
- Demystify the way in which the LinkedIn algorithm works.
- A step-by-step guide to finding new people to connect with in the right industry to expand the reach of your business.
We’ll help you learn how to create platform-specific content, how to connect with the right crowd, and how to engage your way to success on LinkedIn.
Part of the Digital Edge series
Digital technology has given businesses the ability to get closer to their customers than ever before. Digital Edge is a series of one-hour webinar sessions running in August and September 2026, giving you the tools to maximise online opportunities, build your sales and secure new customers – in the UK and overseas.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.