- Date: Tuesday 17 November 2026, 10:00 – 11:00
- Location: Online webinar
- Cost: FREE
This session explores the critical shift from running a business to leading a network of franchisees, outlining the leadership skills and approaches needed to build strong, successful franchise relationships.
The moment a business owner recruits their first franchisee, everything changes. They are no longer running a business, they are beginning to lead a network of independent business owners who have invested their own money, made a significant personal commitment, and are depending on the franchisor to deliver on every promise made during recruitment.
This is a fundamentally different leadership role. It requires different skills, different communication and a different relationship with accountability on both sides. The leadership transition is the element of franchising that most training programmes address last, if at all.
What you’ll learn
- Understand the specific leadership transition required when moving from managing employees to leading independent franchise business owners – and why the two roles demand fundamentally different approaches.
- Identify the most common points of breakdown in the franchisor-franchisee relationship and the leadership behaviours that either prevent or accelerate them.
- Apply a practical framework for building a franchise network culture that supports franchisee performance, reduces conflict and sustains the relationship long term.
This session examines directly what strong franchise leadership looks like, where the most common breakdowns occur in the franchisor-franchisee relationship, and how to build the kind of network culture that attracts capable franchisees and retains them long term.
Julie Taylor draws on 26+ years inside franchise relationships at every level to address the conversation the industry most consistently avoids having.
Part of the Franchising for Growth series
Franchising for Growth is a series of one-hour webinar sessions running from August to December 2026. Discover how you can use the franchise model to grow a successful and sustainable business. Learn from experts who have been through the process themselves and can share their knowledge to help you throughout your franchising journey.
To access the events you’ll need to sign up to the Business Academy from the Department for Business and Trade (DBT). It’s completely FREE to join and takes only a few minutes to get started.