Business Support Case Study: Tidepool Hospitality
- Business name: Tidepool Hospitality
- Support programme: Stay Smart, Grow Strong
- Participant name: Lee Cronk, June 2026
Lee Cronk is the founder of Tidepool Hospitality, a tech-enabled platform connecting hospitality businesses with trusted local talent, built on more than 25 years of industry experience.
Why they signed up to the business support programme
As Tidepool Hospitality moved towards launch, Lee wanted to access practical business support from experienced professionals who had successfully grown businesses themselves. He was looking for fresh ideas, expert guidance and practical strategies that would help strengthen different aspects of the business as it developed.
What support they received
Lee attended the Grow Strong and Smart Sales workshops before receiving follow-up support from the trainers. Their expert advice and guidance helped him refine his ideas, build confidence and move Tidepool Hospitality forward.
How this has helped the business
The programme provided valuable insights at every stage, helping Lee refine his business strategy and approach ahead of launch. Each workshop delivered practical advice that could be applied immediately, from marketing and business growth to planning and strategy. The sessions reinforced key decisions while introducing new ideas that will help support Tidepool’s long-term growth.
The workshops have been amazing – fantastic speakers and I have taken something from every one.
Wider benefits from supporting this business
Beyond the workshop content, the programme has given Lee the opportunity to connect with other ambitious business owners and learn from their experiences. Being part of a supportive business community has provided encouragement, fresh perspectives and the confidence to continue building the business.
About the business support programme
Funded by Eastbourne Borough Council, Rother District Council and Wealden District Council, Start Smart, Grow Strong was a light-touch support programme delivered by Freedom Works from September 2025 to February 2026, offering practical advice and personalised guidance to help small businesses build firm foundations.